Athlete-First Representation

Built for
More.

Women's BasketballMen's BasketballNCAA Football

Representation built around the athlete. On the court, off the court, and through every stage of the journey.

01 Who We Are

Representation
is personal.

The FAM is an athlete-first representation agency. Our roots are in professional women's basketball, where we've been at work long before the spotlight arrived. Today, that same standard extends to the next generation of NCAA talent across basketball and football.

250+

Athletes Represented

02 Representation

Every level. One standard.

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The Professional Game

Professional
Basketball

Women's · The Heart of The FAM

Where The FAM was built. Deep experience at the highest level of the professional game: contract negotiation, marketing and sponsorship opportunities, and long-term athlete development.

Men's · International

Building professional careers worldwide. International placement, contract negotiation, and dedicated representation to help athletes find the right fit and succeed overseas.

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The Next Generation

College
Athletics

Helping athletes make the most of their college careers. NIL opportunities, brand partnerships, and individual guidance built around each athlete's goals, with an eye toward what comes next.

Women's Basketball

Our roots in the professional game shape how we support the next generation: building brands, securing NIL opportunities, and preparing for a future in basketball.

Men's Basketball

NIL representation and career guidance that connect today's opportunities with long-term goals, including professional basketball at home and overseas.

Football

Helping athletes build their brands and navigate NIL opportunities, with personal support throughout their college careers.

What's Next

More sports. Same standard.

03 What We Do

Built around the athlete.

Representation

Contract negotiation, career strategy and professional opportunities.

Career Management

Guidance and support through every stage of an athlete's career.

Marketing & Partnerships

Brand and commercial opportunities that make sense for the athlete.

Brand Development

Authentic identities and platforms that live beyond competition.

NIL

Helping collegiate athletes navigate partnerships and build toward what's ahead.

04 The Founder

Marcus Crenshaw

Founder & CEO

Marcus Crenshaw has spent his life on every side of the game. Born in Detroit and a professional player in Europe for five years, he went on to found Hoop Cred, a marketing agency for WNBA players, and to build She Hoops Network into one of the most influential platforms in women's basketball before its acquisition by Overtime. The FAM is the product of that path: an agency built on the belief that athletes deserve representation as ambitious as they are, and relationships that hold long after the contract is signed.

05 Roster

Full roster
coming soon.

250+ athletes and counting.

More than clients.

More than contracts.

This is
The FAM.

06 Contact

Let's build what's next.

AthletesFamiliesBrandsPartners

General Inquiries info@thefamempire.com

Instagram

Representationis personal.

ProfessionalBasketball

CollegeAthletics